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 Recent News   (Click headline to read article)
Driving hotel loyalty: Enormous room for growth
Saturday, 23rd May 2015
Airline loyalty participation is soaring in the US, throughout 2014, nearly 85 million US adults took a flight for a leisure trip and of those leisure flyers, just about eight in 10 are members of at least one airline loyalty program...
FIFA 2018: Russia needs new top hotels despite economic crisis
Saturday, 23rd May 2015
86 hotel construction projects in the pipeline, several hotel construction projects on hold, Ruble devaluation causes cost cutting...
Adobe report predicts summer travel spend to increase to $65 Billion
Friday, 22nd May 2015
Adobe released its annual Digital Index Travel Report, which reveals the best times to book airfare and hotels, top destinations, total online travel spend, consumer buying behaviors across devices and more;  One in every five dollars ...
Ctrip acquires strategic stake in eLong, partners with Expedia
Friday, 22nd May 2015
Ctrip International announced its investment in eLong through acquiring eLong shares from certain selling shareholders, including Expedia, together with several other investors...
Millennials and their luxury aspirations
Friday, 22nd May 2015
The consumer market is poised to experience the biggest generational shift in wealth and affluence since the Baby Boomers emerged as the core target market...
Singapore set to receive more PRC tourists with easing of visa regulations
Friday, 22nd May 2015
The Singapore Tourism Board (STB) is optimistic the latest move by the country’s Immigration and Checkpoints Authority in relaxing the visa regulations for nationals from the People’s Republic of China will give a fillip to the nation’s tourism industry...
 Recent Articles  (Click headline to read article)
Introducing the Concept of 'Coachability'
Coachability, noun, 'an individual's receptiveness and capacity to capitalize on guided learning and development';  Any HR professional and business leader has a number of options at his or her disposal to try and fix an employee's performance or help him or her get to the next level...
The value of business travel: The travelers' perspective
Executive summary:  This publication is a continuation of our research into the return-on-investment (ROI) of business travel...
Fixed Expenses Aren't Really Fixed!
In most hotel P&Ls, usually towards the bottom, is a heading called Non-Operating Income and Expense, formerly known as Fixed Expenses, few costs are uncontrollable in a hotel and there are simply some expenses which take longer to redu...
Revenue Management in the Age of Big Data: Is More Data Equal to Better Data?
More Data? 'It can't hurt!' some loudly proclaim, but, in fact - from a statistical perspective - sometimes it can...
Many will be surprised to know that US airline, Delta Air Lines’ relationship with China goes back all the way to 1947;  At that time, Delta’s predecessor, Northwest Airlines flew a great circle route from the US to Tokyo, Shanghai and Manila...
What Hoteliers Should Know About Content Marketing
With so many media outlets available, hoteliers have numerous ways to reach their audience;  Originally, hotel chains tried to generate interest by posting captivating photos on their own sites, however, with the rise of OTA’s an...
 Top Feature Articles (Click title to read)
Travel Disruption Alert and Who Owns the Customer Journey
Saturday, 23rd May 2015
With all the talk in the industry about who owns the customer journey, Yeoh Siew Hoon wonders if travelers want to be owned;  Many things were said at Phocuswright Dublin including how as part of Expedia’s test and learn strategy...

Doorway Pages vs Independent Hotel Websites Explained
Friday, 22nd May 2015
There has been a lot of confusion regarding Google’s update on March 16 regarding 'Doorway Pages', we believe that the definition of 'doorway pages' has been misinterpreted, and we feel obligated to provide a few words to clarify the ...

Rules for Bad Customers is Bad Customer Service
Friday, 22nd May 2015
The other night I had just returned from a trip and was hungry, I wasn't sure what I wanted for dinner, so I went to the refrigerator, opened up the door, and stared into a somewhat empty box;  Other than some beverages and condiments, the 'fridge' was pretty much empty...

Understanding Social Media Page Roles
Thursday, 21st May 2015
When it comes a hotel’s social media channels, there may be more than one staff member you want to assign to either post or monitor the accounts;  Luckily, on channels such as Facebook and Google+ hotels can assign various page r...

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