| Feature Articles and Research Library (Click title to access library) | Career Management
Resources, tips and information to career management. Find details on how to prepare yourself for interviews, write a powerful and sellable resume and ensure you are getting noticed by global recruiters and more. | Crisis Management
The global hospitality business is no stranger to crisis management, read articles about how to manage a crisis, response to situations, PR & Crisis Communications and more. | The SHY Report...
Regular columns on trends and issues in the hospitality industry by one of Asia’s most respected travel editors and commentators, Yeoh Siew Hoon. | Culinary, Restaurants & Bars Related
Articles about the hotel's department which contributes most to it's image. Read about wine and dine, cigars, food safety and more. | IT and Finance
Find articles covering Technology and Finance including such topics as the wireless world in hotels, the Internet, financial issues affecting Hotel management and new administration methods. Reviews, analysis and more. | Human Resources & Training
The hotels´ "software" makes or breaks the hotel. Read here articles related to human resources, training, stress control and more. | Sales & Marketing ~ Revenue Management
Read here articles related to hotel & business marketing, eCommerce, sales programs, marketing strategies, revenue management and more.
| Global & eBizz
Read here articles related to management issues, business and development, industry related issues, world's events, reviews and more. | More Good Materials
Read here general articles related to the industry and iother nteresting articles, features and more which are related or in-directly related to the hospitality business. | Lifestyle, Spas & Travel
Views on lifestyle, wellness and travel by our travel writers whom travel frequently throughout the world on assignments for the major travel magazines. In combination with health & spas at hotels and resort which have become an important feature for a growing number of today’s travellers. | Environmental & Green
Being environmentally friendly & focused on green is a hot topic and requires special attention. Here you will find related materials, tips and best practices which can be used and implemented. |
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Hitting The Right Pitch.
What makes a great pitch? Yeoh Siew Hoon gets a first-hand experience - There I was, sitting on the balcony of a rooftop bar in Chinatown with Bernadette Dennis, managing director of HSMAI Asia Pacific, and we were looking down on the Chi...
In Asia, Marketing 101 Doesn't Work.
The unprecedented integration of the global markets has fostered a transnational community of like-minded professionals who talk in one universal language
Hoteliers, What is Your eMarketing Proficiency?
Electronic channels have changed hotel sales and marketing forever; internet web site marketing, the Global Distribution System, social media, and third-party aggregators have all presented new marketing opportunities for hotels around the ...
Sales Lessons Learned from a Recession.
The past year was definitely interesting; some sales professionals prospered while others suffered
Metrosexual Hotels.
Ian Schrager may have pioneered the boutique hotel concept but Starwood upped the ante considerably when it recently made a path-breaking announcement by appointing a "fashion director" or "stylist" for its W hotels
What Small Hoteliers Can Learn from Big Brand Websites: Hilton.
As we mentioned previously, small hoteliers can look at bigger brands for ideas and inspiration for their online presence |
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