Langham Hotels is set to plant its unique blend of stimulating modern hospitality in the Middle East with the introduction of the first Langham Place in Doha, Qatar, which will become the city's new entertainment hub when completed.

Set to open in late 2012, Langham Place, Doha, Qatar, will anchor the group's fast developing expansion plans in the Middle East.

Ali Taimour, Chief Executive Officer of the Real-Estate Services Group said: "We're delighted to be the first to bring the innovative and artistic lifestyle of Langham Place to the Middle East, creating a new dimension to hospitality in the region."

Brett Butcher, Chief Executive Officer of Langham Hotels International said: "Planting our first flag in the Middle East at this iconic location reinforces our position as a new and exciting regional force in modern luxury hospitality along the new silk route from The Middle East through India and into China."

Located in the heart of Doha, just blocks away from the Hamdan Medical City and C-Ring Road, the uniquely-shaped Al Shemoukh Towers which means Standing Proud in Arabic, projects as a modern architectural marvel complete with one of the city's most interesting collections of curated modern Middle Eastern art.

Each of the 250 spacious modern guestrooms (from 40sq m) and 40 serviced residences will be luxuriously-appointed including signature Dream Big Beds, expansive bathrooms. As an icon of user-friendly modern technology, Langham Place will also feature enhanced entertainment systems and the latest in internet connectivity.

Langham Place, Doha is designed to be a lifestyle destination in its own right with exciting features such as DJs spinning in the lobby and by the pool, a stylish urban Beach Club in the city concept, extensive dining including Portal – Work & Play - a proprietary brand concept which recognises that today's guests work and play in the same space while staying totally connected to the outside world, a chocolate bar and a Chuan Spa.

For pure fun, the poolside club with a Miami Beach-style atmosphere will be the perfect urban getaway. The resort-style club features an expansive pool deck and children's pool, and a DJ pod. Guests can also relax in the shady cabanas while enjoying cuisine from the open grill restaurant.

Just one level away will be the Middle East's first Chuan Spa featuring its range of award-winning treatments based upon the principles of Traditional Chinese Medicine. The guest's journey to wellness in this unique spa concept is designed to create an ambience of tranquillity for both contemplation and inspiration.

The modern glass tower bridge connecting the two towers across multiple floors stands out as a modern icon of innovative entertainment. These include a private guest lounge – Club L – to relax, refuel, replay, as well as quiet areas for meditation.

Langham Place, Doha will feature a number of exciting outlets including Western, Middle Eastern and Asian concepts. These include a specialist Japanese robatayaki restaurant, and Moroccan French café, a cigar bar and a themed multi-level entertainment concept offering stimulating food and beverage experiences.

The property will also be home to inspiring and exciting meetings and functions with a fresh approach to events. In addition to the ballroom, these include the Meeting Studios with its open kitchen break out areas and specially designed drawing rooms service by the Meeting Concierges.