Langham Hotels has secured international megastar pianist, Lang Lang, as its first global ambassador for The Langham and Langham Place brands.

Lang Lang who was named as one of Time magazine's 100 Most Influential People in the World in 2009 has earned international praise for his dazzling style and charisma transcending national borders and demographics identifying him as the perfect personality to reflect both The Langham and Langham Place.

In his first role as an ambassador for Langham Hotels, Lang Lang will appear in the group's new brand advertising campaign which will launch in October. He will also make a number of special appearances on behalf of the group.

The new campaign references the charismatic ability of Lang Lang to inspire with his music. Each execution is supported by simple taglines striking at the heart each property's core proposition such as Icon Inspires Icon for The Langham, Xintiandi or Magic Inspires Magic for The Langham, London.

Lang Lang said: "I love the way Langham look to inspire their guests in innovative ways as I do with my music. It is from this creative energy that I draw my inspiration whenever I travel. I am truly delighted to be in partnership with a hotel group that shares my artistic vision."

Brett Butcher, Chief Executive Officer of Langham Hotels International said: "The collaboration with Lang Lang marks a further maturing of The Langham and Langham Place brands on the global stage. Lang Lang is a multi-dimensional classical music icon that matches perfectly with our legendary heritage and iconic positioning.

"Lang Lang's energetic musical style and genius has delighted audiences worldwide in much the same way our properties stimulate and enchant. As a dynamic and gifted artist with global appeal, he hits all the right notes for us in a perfect circle of inspiration."