Welcome to The Travel Marketing Guide to the Millennial Traveler; A handbook for tourism marketers looking to reach, appeal to, and build lasting relationships with Millennial guests.

Travel marketers are obsessed with Millennials. In fact, the generation receives such outsized attention that it can be difficult distinguishing what’s fact and what’s fiction when it comes to understanding the Millennial traveler.

It doesn’t help that what the generation tells marketers it wants is often very different from what it actually seeks out.

The only consistent trend that emerges from the sizable research on Millennial travelers is that it’s a tale of contradictions. Millennials are a complex demographic that can be tough to target, even for the most seasoned travel marketers.

This guide will give you a more nuanced look at Millennial travel trends, prevailing contradictions in their travel habits, and best practices for engaging Millennial guests.

Keep reading to learn more, we’ll help you to tailor a complete travel marketing experience to reach and resonate with new Millennial customers.

Download the full report here.