The world of hotel e-distribution is complex and its management requires strategic thinking, the primary objective for hoteliers is to capture booking inquiries and convert them to actual bookings, hence revenue.
It is crucial to be aware of the distribution costs for each channel as well as the trade-offs including guest retention, booking policies, cost of sale and clientele expectations.
They must create a balanced strategy to maximise RevPAR (Revenue Per Available Room) with the most cost-effective distribution plan.
I have put together a whitepaper which highlights important facts in order to better understand the primary objectives of e-distribution. Download the whitepaper here.
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