Wonders of the World (WOW) app on Lenovo devices to be gateway for destination-based travel information services.

Lenovo and 3rd Planet, an interactive 3D travel online media have signed an memorandum of understanding to explore ways in which the tourism industry can brand themselves on Lenovo's devices.

Tourism organisations participating in the Wonders of the World project, can now be part of the Wonders of the World application (app) made available to Lenovo's consumers. The app allows consumers to explore their preferred vacation destinations virtually in a realistic, interactive 3D environment. Coupled with useful features, this app lets users share the 3D scenes with their friends and families though Facebook, Twitter, Renren and Weibo.

For the 13th quarter in a row, Lenovo was the fastest growing among the major PC vendors. In the "smart connected devices", Lenovo is now the world's third largest maker of PCs, smartphones and tablets globally. Lenovo will make this app available through their latest range of devices, starting from the first quarter of 2014.

Tech-savvy and affluent consumers, who can afford to purchase the latest technology devices, are the ideal target audience for most tourism organisations, as they are likely to stay longer and spend more for their vacations.

Howie Lau, VP Marketing & Communication, Lenovo Asia Pacific, added, "As a technology leader, we want to empower our customers with innovative products and content. These customers are curious and impatient to explore the world around them. Our involvement in the WOW project will certainly get our users constantly engaged and edutained, giving Lenovo a unique edge in the global PC market."

Availability

Lenovo shipped 52 million personal computers (2012) and will make the Wonders of the World travel app available from the first quarter of 2014.

Wonders of the World (WOW) is a global event that will be launched on the largest venue ever built - The Internet. It will debut in 1st Quarter 2014 and will allow the global tourism industry to showcase the best of each country's travel destinations to the global audience in a highly engaging interactive environment (Interactive 3D).

This mega event will also involve the participation of the entire travel industry including media, travel portals and industry partners to join the most talked-about consumer event and share in the extensive publicity thsat will be created targeting 600 Million consumers across 6 Continents.

The event will also herald the launch of many new innovative services, which will be available on the hottest-selling consumer devices like the Apple iPads and Android Tablets.

More than 750 tourism organisations have been invited to participate in this international launch event to showcase their top-notch destinations worthy to be part of the Wonders of the World Project. This has generated strong interests and positive feedback from tourism organisations.