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 ITB 2026 Top News
ITB Berlin 2026: The industry sets an example for dialogue and resilience in uncertain times
Monday, 9th March 2026
On its 60th anniversary, nearly 97,000 attendees from numerous source and destination markets gathered at ITB Berlin 2026...
ITB Berlin 2027 (March) marketing programs are open
Monday, 9th March 2026
In March 2027, we will be covering the world’s largest travel show in Berlin daily once again with fresh and 'a la minute' generated, and mostly exclusive, content...
 ITB 2026 Top Articles
Maldives announced as Host Country of ITB Berlin 2027
Monday, 9th March 2026
The Maldives will take center stage as the Official Host Country of ITB Berlin 2027, presenting the beauty, diversity and hospitality of the island nation in the Indian Ocean to the global travel industry ...
AI Meets Traditional Culture: Huangshan captures widespread attention at ITB Berlin
Monday, 9th March 2026
International visitor admires Huangshan cultural and creative exhibits at the Huangshan stand during ITB Berlin...
 News & Articles   (Click headline to read article)Click to view all the latest ITB and WIT News
WTCF delegation visits HonTrip at ITB Berlin: China's tourism market enters structural upgrade phase
Monday, 9th March 2026
Representatives from the World Tourism Cities Federation (WTCF) visited the HonTrip booth at ITB Berlin, sparking a high-level dialogue on the structural shifts reshaping China's tourism sector...
Travelzoo promotes Travel Enthusiasm at ITB
Monday, 9th March 2026
At ITB Berlin, Travelzoo® was the protagonist of travel enthusiasm, it stood out with its presentation of the intensity and complete experience of travel, displayed on a 12-meter (40 feet) wide LED screen...
Equality pays off - presentation of the Gender Equality Champion of the Year Awards
Friday, 6th March 2026
A hotel in Sri Lanka that employs only women and a South African tour operator received the Gender Equality Champion of the Year Awards at ITB Berlin...
Sustainable tourism for people and nature
Friday, 6th March 2026
Green Destinations presented awards for sustainable tourism projects at ITB Berlin, the global organisation will work even more closely with Messe Berlin in future...
Biodiversity under threat - can AI save nature?
Friday, 6th March 2026
At ITB Berlin, biologist Dr Frauke Fischer emphasised the importance of nature for industries such as tourism, animals are an important seismograph for climate events...
ITB Asia 2026 announces its theme
Friday, 6th March 2026
The travel industry is entering a new phase of transformation and as digital acceleration continues and traveller expectations evolve, sustainable growth increasingly depends on aligning technology, experience design and business strategy around people...
Indonesia Promotes #GoBeyondOrdinary at ITB Berlin 2026
Friday, 6th March 2026
Indonesia, through the Ministry of Tourism, is promoting #GoBeyondOrdinary campaign as part of the Wonderful Indonesia participation at ITB Berlin 2026...
Trip com Group reinforces AI innovation and European collaboration at ITB Berlin
Friday, 6th March 2026
60% of interactions with the Group's AI Assistant (TripGenie) are now related to booking decisions, TripGenie's AI-assisted features see 300% year-over-year increase...
Thailand presents 'The New Thailand' vision at ITB Berlin 2026
Thursday, 5th March 2026
Healing-led luxury, sustainable routes and hidden gems advance Thailand's world-class positioning in Europe under TAT's 'Unforgettable Experience: Healing is the New Luxury' concept...
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