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 ITB 2026 Top News
ITB Berlin 2026 launches ITB Navigator for matchmaking and trade show preparation
Thursday, 29th January 2026
The digital ITB Navigator is now live, making it easier for participants to prepare for the trade show...
Travel technology at ITB Berlin 2026: AI, agentic commerce and global innovations are shaping the future of travel
Friday, 30th January 2026
Six fully booked tech halls, international exhibitors and a new Travel Tech Track in the convention programme: at the World's Leading Travel Trade Show, global players will show how pioneering technologies...
 ITB 2026 Top Articles
Airbnb co-founder to speak about the importance of nature tourism at ITB Berlin Convention
Wednesday, 21st January 2026
With interest in nature tourism growing across Europe, ITB Berlin 2026 is for the first time entering into a Premium Partnership with Airbnb in order to promote nature stays and boost development in rural ...
ITB Berlin 2026 (March) marketing programs are open
Monday, 5th January 2026
In March 2026, we will be covering the world’s largest travel show in Berlin daily once again with fresh and 'a la minute' generated, and mostly exclusive, content...
 News & Articles   (Click headline to read article)Click to view all the latest ITB and WIT News
Trends and innovations for sustainable tourism
Thursday, 29th January 2026
From 3 to 5 March 2026, more than 50 exhibitors from 27 countries will present their sustainable and adventure travel products in the Adventure Travel & Responsible Tourism segment at ITB Berlin...
ITB Berlin Convention 2026: Diverse programme sets new trends and discusses the future of tourism
Thursday, 15th January 2026
An extensive and diverse programme awaits participants at the ITB Berlin Convention 2026, under the forward-looking motto ‘Leading Tourism into Balance’, renowned speakers will discuss the most important trends and topics in the international travel world...
Exclusivity meets business: Applications open for the ITB Buyers Circle
Monday, 12th January 2026
ITB Berlin 2026 is offering senior buyers access to an exclusive network – featuring insights, trends and exclusive privileges at the World’s Leading Travel Trade Show...
Tourism in Balance: ITB Berlin Convention 2026 Leads the Way
Monday, 5th January 2026
ITB Berlin is celebrating 60 years, and under the guiding theme 'Leading Tourism into Balance', the world’s largest industry think tank will focus on the key questions shaping the future of global tourism...
Angola is the official host country of ITB Berlin 2026
Monday, 5th January 2026
Angola, located in southwest Africa, and the World's Leading Travel Trade Show officially announce their partnership for the sixtieth anniversary of ITB Berlin in 2026...
The future of travel starts today!
Monday, 5th January 2026
Good morning and welcome to the third and final day of ITB Asia 2025! What a ride it’s been! From conferences to meetings to chance encounters on the show floor, this year’s record-breaking edition of the show has really brought the industry together...
Best Western Hotels & Resorts champions sustainable hospitality across Asia
Sunday, 4th January 2026
BWH Hotels, a company known for its commitment to sustainability in the industry, is celebrating an important milestone at ITB Asia this year...
Inside the AI revolution transforming the travel industry
Sunday, 4th January 2026
Today, HotelPlanner’s Chief Technology Officer, Bryce Fosdick, and President EMEA, Bas Lemmens, will take part in a fireside chat on the future of AI innovation in travel...
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